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GoodBusiness Monday Morning with Kickstarter, Creativity and a Link

GoodBusiness Monday Morning readers know that we usually start our week with a person.  This week we’re starting off with many people… the entrepreneurs of Kickstarter.

Kickstarter is my business innovation inspiration.  When I wonder where the next good product is coming from, or what’s going on in my region, or who’s doing interesting work, I open Kickstarter’s web site and use the search function.  In an instant I discover all sorts of interesting ideas.  Usually I end up wondering “why don’t I do something like that?”  I recommend Kickstarter as a great Monday morning web destination when I’ve got 5 or 10 minutes and want to inspire myself.

Creativity

high ideas

Go ahead. Trust your brain. Sleep on your problem.

My morning routine often includes a creative solution to a business problem that bothered me all of yesterday.  I wake up, step into the shower… and realize that I’m not thinking about my problem, but about a solution.  What happened?

Recent neuroscience research into creativity tells us that there are two important elements to creative problem solving.

The first element is a mental ability to treat the problem like a Rubik’s cube.  Look at the problem from different perspectives.  Then start playing with the particulars.  Re-arrange them. Eliminate some of the supposed requirements.  Add a new consideration.  We’ll ask ourselves if an old solution can be re-used.  Or… suppose we did nothing at all?  We’ll puzzle and fret until we become utterly confused.

Step two is to give the problem an overnight rest. We’ll let the problem recede until it’s not even a nagging memory.  Then we’ll sleep on it.  While we’re asleep, our unconscious brains will keep working on the problem.  Really.  Freed from our waking preconceptions, our unconscious will explore all sorts of alternatives.  The best alternatives will remain in our short term memory until, when we’re relaxed, they’ll surface again.

Mine generally resurface when I’m in the shower, and the pattern’s become so predictable that friends call them “shower inspirations.”

Shower inspirations can the first sep in imagineering.   What’s imagineering?  Read about it here.

Another Useful Link

This holiday season, again, we’ll find ourselves visiting businesses as a customer.  Awhile back, we at GoodBusiness wrote about spotting good customers and turning them into great customers.  During this holiday season’s shopping we can be a great customer to our business neighbors.  Not sure how do that?  Why not read our GoodBusiness post.  Then, put a few great customer qualities to work in your neighbor’s business:

  • Ask great questions about their products
  • Insist they tell you about the value built into their products
  • Give the business owner high quality feedback about both products and their service

When you get back to your own business, you’ll know what it means to be a great customer and you can start cultivating them by spotting your good customers.  Oh… our GoodBusiness post also tells how to spot good customers.

Have a remarkable business week!

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4 Comments

  1. Carol Orris says:

    I found the portion of this article on creativity to be most helpful. Too often we forget what a powerful thing our minds are and limit ourselves, thus limiting our options. The article speaks of looking at a problem from all perspectives. Is there a particular method of doing so that works for you?

    Kickstarter is an excellent resource to get ideas flowing. Thank you for referring us.

    • Chris Chadbourne says:

      Carol, there’s a separate article on cultivating creativity in the works, and I’ll remember to answer your question as I’m writing. Thanks!

  2. I think one important thing to be creative and innovative is deep knowledge in all the fields involved in that question. We won’t have any good idea if we don’t have the necessary skills (and tools) to work with. It’s feeding the brain as we feed ourselves, our pets, the plants and etceteras.
    We should always be interested in knowing more, knowing better. Here in Brazil we have a laziness culture that makes people blind to simple solutions to basic things. In other hand we have a huge capacity of adaptation to a range of situations. When you combine the adaptation skill with knowledge, we have a successful combination for every kind of entrepreneur.

  3. The second element to create problem solving comes out as more practical and ‘comfortable’. sleeping on the problem and letting the unconscious brain explore options seems ideal. It is a more relaxed way and eats up less brain muscle.

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