Archive for category: Starting Up

 Nine Ways Small Business Plans Should be Different

In 1994, I wish I’d known what I know now; small business plans should be different than big business plans.  I could have saved myself time as I wrote the plan for my consulting business.  I would have developed my plan differently.  I should have used my plan differently to […]


Innovation Process: Story Listening for Great Products

Why should small business innovation start with story listening?  After all, this is the day of social media, online customer surveys and big data-powered business analytics. Dare we remind ourselves that we can still talk with individual customers?   There’s a skill to it, and a unique payoff.  It’s a […]


Business Plan or Business Model? Or Both?

In depth insights, detailed help. Why traditional business plans are still relevant and why business modeling is powerful. And… when to use both.